PPC Services London
PPC Services in London
Are you looking for PPC Services in London? Do you want to run paid online ads for your business? Yes? You should definitely consider PPC or pay-per-click advertising.
Pay per click is an important part of digital marketing. It is the online marketing method through which you can boost visibility for your business. Here, we will talk about everything you should know about this marketing method.
What is PPC Marketing?
PPC or pay-per-click marketing is the online marketing method in which the advertiser gets charged some money every time the user clicks on the ad. This can be an effective marketing method for your business because you, as an advertiser, won’t be paying for impressions, but for clicks your ad gets.
Every time ads get clicked, it sends users to your website or landing page. Depending on your marketing goal (it could be to generate leads, drive sales, or any other), you can design your webpage or landing page.
Most newbies often get confused between PPC and SEO. There is a list of different factors that determine whether you should do PPC, SEO, or both for your business. If you want results fasters and you have a sufficient budget for marketing, then pay-per-click advertising can be a good choice. However, if you don’t have enough budget for marketing, then SEO is the right choice.
How Does PPC Advertising Work?
After entering any search query on the search engine, you see two types of results: paid results and organic results. Paid results are ones that are featured with the text ‘Ad’ on them. These results are shown before organic results.
To show your ad before your competitors, you cannot simply pay more. The relevancy of ads plays a significant role in the process. Google and major search engines have an entirely automated process to determine the relevancy and validity of advertisements.
Just like SEO, keywords play a crucial role in PPC advertising as well. The advertiser must bid on the keywords that are relevant to his/her business. Suppose, your business specializes in speakers. The user may be interested in buying wireless speakers, 2.1 speakers, or 4.1 speakers. And he/she may enter the keyword “best speakers.”
When the user enters any keyword, the search engine performs the algorithm calculations that the Ad Auction is based upon. Based on that, it determines which ads will appear.
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PPC Vs SEO
You might be confused between SEO and PPC. Whether you choose PPC or SEO, both have their own pros and cons. Before you decide between these two, note that driving results from SEO takes some time. On the other hand, PPC advertising can provide instant results, but require some investment.
PPC advertisement is perfect for those businesses who want to get instant marketing results and have enough marketing budget. On the flip side, SEO is ideal for businesses with a limited marketing budget.
Benefits of PPC Advertising For Your Business
Immediate Results
The main reason why you should consider PPC advertising is it helps to generate immediate results. Unlike SEO, you do not have to wait for months to start gaining traction. If you have enough money for marketing, you can immediately reach your target audience. These would be the people who are searching for the products or services you are selling.
This marketing method will show your ad in front of your target audience. Your target audience will come to your landing page and you will generate leads or sales (depending on your marketing goal).
Measurable and Trackable
Unlike offline advertising methods such as newspaper and magazine advertisement, tracking results from PPC advertising is so easy. You can easily measure and track results of your PPC ad campaign.
For that, you can use the Google Ads tool in combination with Google Analytics. These tools will provide details for impressions, clicks, and conversions of your ad.
Does Not Get Affected Through Algorithm Changes
SEO can help with long-term marketing goals. However, one of the main downsides is it can get affected by search engine’s algorithmic updates. Over time, Google has introduced so many algorithm updates to provide the best information to its users. Talking about PPC advertising, it does not get affected by any algorithm changes.
Branding
Apart from generating leads and getting more sales, businesses use PPC for branding as well. According to LucidPress, “A consistent presentation of a brand can increase revenue by up to 33 percent.” The more you appear on your target audience’s searches, the better it is. It will improve your business brand and get more offline purchases.
Target Users With High Intent
Another good thing about pay-per-click advertising is it allows you to target users with high intent. Depending on your advertisement goal, you can drive users with high intent to buy your product/service, subscribe to your email, make an inquiry, or any other.
Your ad appears in front of people who are looking for the information in real-time. This increases chances of getting clicked on your ads and making purchases.
Retargeting
Another powerful thing about PPC marketing is, it allows retargeting. As an advertiser, it’s imperative to consider retargeting because most website visitors don’t take any action on the landing page. Depending on the industry you are serving, the conversion rate varies.
On average, the conversion rate of Google Ads is 4.4%. When you don’t have any retargeting strategy, the remaining visitors that leave the landing page without taking any action will be a loss for you. Through retargeting, you can re-engage with those visitors and encourage them to convert.
Final Thoughts
Search engine optimization may take some time to show up your website on the top of SERP. This is when the importance of paid advertisement comes in. Through PPC advertisement, you can drive targeted traffic to your website or landing page instantly.
For higher conversion rate and better results, it’s crucial to hire the right digital marketing agency. If you are looking for PPC services in London, consider AberSEO. AberSEO will provide the best online advertising services.
