UK Social Media Marketing Services
Social Media Marketing UK
Do you want to build the social media presence of your business? Yes? AberSEO can help you. We are a social media marketing agency in London. We help businesses and companies develop social media marketing strategies and improve visibility online.
Why Social Media Marketing?
Social Media Marketing or SMM includes the use of social media platforms to connect with the target audience. Like SEO and PPC, social media is just another online marketing method used to improve the online visibility of the business. The goal of social media marketing could be to generate sales, build brand awareness, generate leads, or drive website traffic.
Under social media marketing, you have two options – either work on organic results or run paid social media ads. Depending on the available budget and your goal, you can focus on one or both. For organic reach, you have to create high-quality content consistently and keep publishing.
The more content you publish, the more reach your business will get. Some of the most popular social media platforms are Facebook, Instagram, Twitter, and Pinterest.
Benefits of Social Media Marketing
Here are the advantages of using social media for your business:
Cost-effective
The main advantage of using social media is it can help your business get more reach without spending a lot of money. For organic reach, you will have to spend money on content creation. Talking about social media ads, they are less costly as compared to PPC ads. If your main goal is brand awareness, social media ads can be cost-effective. The reason why social media ads are comparatively cheaper is that users on social media platforms do not have any buying intent. People use social media for entertainment and to interact with others, and not to buy anything.
Increase Brand Awareness
Social media marketing is an amazing way to increase the brand awareness of your business. To get started with it, just create profiles on various social media platforms and start interacting with others. The good thing about top social media channels like Facebook and Instagram is they have a massive audience base. You can reach out to your target audience and increase brand awareness.
Better Search Rankings
Do you know social media marketing can improve your SEO efforts? When it comes to SEO, Google has a list of different ranking factors. Social signals is one of the ranking factors. According to Social Media Examiner, more than 58% of marketers who have been using social media for one year or longer still see improved search engine rankings. Thus, we can say that the use of social media won’t just increase your business brand awareness within the platforms, but it will also improve search rankings.
Massive Audience
Facebook, Instagram, LinkedIn, Pinterest, and Twitter are the top social media platforms with a huge audience base. According to the latest stats, Facebook has around 2.701 billion monthly active users, Instagram has around 1 billion monthly active users, and LinkedIn has more than 756 million users. Due to the massive user base on these platforms, you can reach more people.
Interact
Social media platforms like Facebook and Instagram provide an opportunity to stay connected with your audience. No matter whether it’s a special offer, new product/service, or any other news, you can use social media to announce. To keep your audience interacted, make sure to publish high-quality content on a regular basis.
Best Social Media Platforms For Marketing
Facebook is the largest social media platform. According to the latest report, Facebook has around 2.701 billion monthly active users. It beats all other social channels like Instagram, Twitter, LinkedIn, etc.
No matter what business niche you are in, Facebook has your target audience. On Facebook, you can create and publish different types of content like text, images, videos, etc.
YouTube
Youtube is the second largest search engine and largest video search engine in the world. Video content is gaining popularity these days. As compared to other content formats like text and images, video content is more engaging and interactive.
Youtube is a social media channel where you can create and share videos. Depending on your business type, you can post BTS (behind the scene) videos, how-to videos, whiteboard videos, deals/offers videos, etc. To get the best out of this platform, focus on providing high-quality and valuable video content to your audience.
Instagram is also one of the largest social media platforms out there. It has around 1 billion active users. This is an amazing social channel for influencers, product-based businesses, and coaches. Over time, Instagram has changed so much.
It started as an image-sharing social networking platform. Now, on Instagram, you can share stories, images, short videos, reels, and IGTVs. With the combination of different content formats, you can stay engaged with your followers and also attract new ones.
TikTok
Tiktok started as a lip-syncing, fun social media platform. If you want to make creative short videos for your business, you should definitely consider this platform. In 2017, the Tiktok app became the fastest-growing app worldwide.
At present, it has around 689 million active users. You can repurpose Tiktok videos on other social channels like Facebook and Instagram.
LinkedIn is the social networking platform build especially for business owners and professionals. On this platform, you can connect with other business owners, professionals, and also hire employees.
If you are into B2B business, you should properly focus on LinkedIn markeitng. This platform will provide an opportunity to get clients for your business.
Final Thoughts
Social media platforms have a massive audience base which makes them great for business marketing. For best results, hiring the right marketing agency is a must. If you are looking for social media marketing services UK, consider AberSEO. With our social media strategy and its implementation, our agency will deliver the best results.
